MIUOH is a mascot IP of the brand of GRACEFUL. People of generation Z likes cats, so MIUOH can attract them. Moreover, MIUOH is a cute, greedy, lazy cat with a round head. Due to it’s greediness and less exercise, it became a fatty cat. So it determined to be a healthy kitty, to encourage everybody to eat healthily. Now, MIUOH series product has plum jelly, noni enzyme...any they are all popular in the market.